Creative Lab™ Accelerator

Coaching Program + All Resources

$5,000 $3,500 for 6 Weeks

Includes Everything listed below:

  • The Creative Lab™ System

  • Implementation Workbooks

  • 6-Weeks of Group Coaching

  • 6-Weeks of Community Access

  • Lifetime Access to Creative Lab™ AI System

  • Lifetime Access to Static Ad Template Library

  • BONUS: Copywriting Workshop

  • BONUS: Video Editing Workshop

  • BONUS: Booked Out Blueprint Workshop

  • BONUS: Casey’s 25 Unreleased Ad Frameworks

Payment options available with

We've helped 10,000+ agencies, coaches, and consultants improve their Facebook & Instagram Ads

We'll let the clients and the results speak for themselves...

"I’ve spent tens of thousands on mentors. The amount of value I’ve received from Casey is tenfold compared to any of those programs."

– Cody Storey

"Finding the right partner is extremely important to scaling. I highly recommend you check out Casey, he's doing this REALLY well."

– Josh Nelson, Seven Figure Agency

"No joke, I 10x’d my business after joining. I went from floating at $2–3k MRR with no direction to confidently scaling past $20k+."

– Ivan Valchuk

“I’ve been in this space for a long time (probably longer than I’d like to admit), and when I say Casey is the real deal, I mean it.”

– Greg Hickman, AltAgency

"Since joining, I’ve decreased my cost per lead on every campaign using Casey’s testing and optimization plan."
– Monica Martin

"The process and way that Casey and his team at AdSchool go about creating Meta ads is truly amazing."

– Jonathan Mast, White Beard Strategies

"Every step forward in life requires an investment of time, effort, or money. This is one of the best I’ve made. If you’re on the fence, just do it."

– Lyle Moxsom

"Do it now. If you want to learn how to run ads from someone that knows what they're doing, talk to Casey and join AdSchool."

– Justin Day, DXD Digital

“Most coaches overcomplicate things. Casey’s genius is in simplifying. One proven system, repeated, that works across clients.”

– Adam Myers

“Casey's approach is unlike anything I've ever seen. You're making a massive mistake if you don't check out AdSchool.”

– Gabe Fletcher, Edit My Podcast

“If I hadn’t found AdSchool, I probably would have shut my business down. Now I have structure, strategy, and confidence to grow.”

– Michelle Semons

“If you want to 10x your results in half the time, you need to work with Casey.”

– Corey Quinn, Scorpion 

AdSchool does not guarantee any specific results. Experiences discussed may not be typical. Background, education, application, and effort may affect your business experience. Your results may vary.

The Creative Lab™ System

In our flagship program, you'll master the psychology, systems, and production workflows that world-class advertisers use to generate a flood of consistent, high-quality leads.

The Creative Lab™ Accelerator is an intensive, hands-on program designed to help you build an entire advertising engine — not just a handful of random posts. You'll master the psychology, systems, and production workflows that world-class advertisers use to generate a flood of consistent, high-quality leads.

This isn't about theory. You'll actively build. Each session stacks on the last as you define your ideal customer, map their awareness, craft magnetic hooks, write ad bodies that connect, and layer in CTAs that drive action. By the end, you won't just "know" what makes a great ad — you'll have a complete library of 250+ ready-to-run variations, built by you, for your exact business.

Session 1: Your First Look Inside Creative Lab

Get a full walkthrough of the Creative Lab Method — Buyer Blueprint, Perfect Ad Framework, and Profit Machine — and see how every piece connects. You'll learn the key ad metrics that matter and the program roadmap from start to finish.

Session 2: Clarify Your Offer — Stop Running Ads Without a Destination

Build your Offer One Sheet — the single document that defines your dream outcome, unique mechanism, promise, and proof. Every ad you write for the rest of the program runs through this.

Session 3: Define Your Audience — The ICP Training That Changes Everything

Work through the nine-area ICP framework and use the custom ICP Builder GPT to generate a full dossier — including awareness levels, brand script, value mapping, and copywriter voice. This is the session members consistently call the moment they got their ROI.

Session 4: Align Your Message — The Framework That Makes Ads Feel Personal

Map the five levels of awareness directly to your offer so every ad reaches the right person at the right moment. Combined with your Offer One Sheet and ICP Dossier, this completes your full Buyer Blueprint.

Session 5: Crafting Hooks — Manufacture Attention on Demand

Learn 15 battle-tested hook frameworks mapped to specific awareness levels, then use the Hook Machine GPT to generate 50 hooks per campaign in minutes. You'll also set up a Claude or ChatGPT project using your three core documents so everything you create speaks directly to your ideal client.

Session 6: Building the Ad Body — Convert in 15 Minutes or Less

Master the six-component Universal Ad Body Framework — a clean, repeatable structure that works with all fifty of your hooks and takes under a hundred words. The AI Body Builder GPT generates your universal body plus five awareness-level variations in seconds.

Session 7: Direct Action — The CTA That Completes the Bridge

Learn the three types of CTAs and use a six-question framework to write the close that matches what happens after the click. Your hook, body, and CTA are now complete — your first 50 ads are ready to film.

Session 8: Build Your Campaign — The Over-the-Shoulder Ads Manager Walkthrough

Watch Casey build the full CBO campaign structure click by click — five ad sets by awareness level, retargeting setup, and the Mr. Potato Head principle for letting Meta find winning combinations. By the end, your campaign is built and ready to publish.

Session 9: Optimize & Scale — How to Read Your Ads Like a Media Buyer

Learn the 10 KPIs that diagnostically map to your hook, body, and CTA so you know exactly what to fix when something's off. Then build your scaling playbook by remixing winning scripts into fresh creative without changing the message.

Implementation Workbooks

Step-by-step interactive workbooks for every session — so nothing gets lost between learning and doing.

Every session inside Creative Lab comes with its own interactive workbook designed to walk you through implementation in real time. These aren't PDFs you download and forget. They're structured, step-by-step guides that mirror exactly what Casey teaches in each session — so you're building your Offer One-Sheet, ICP Dossier, Awareness Map, hooks, ad bodies, CTAs, campaign structure, and optimization plan as you learn it.

Each workbook breaks the session down into clear actions, prompts, and frameworks you fill in with your own business. By the time a session ends, your workbook is complete — and the asset you built inside it is ready to use. No gaps between what you learned and what you actually produced.

The workbooks also serve as your permanent reference. Months after the program ends, when you're launching a new offer or building a fresh batch of creative, you'll come back to these — and the system will be right where you left it, ready to run again.

6-Weeks of Group Coaching + Community Access

Two coaching calls per week with Casey and the AdSchool team — plus a community of people building the same system alongside you.

This is the engine that makes the system stick. For 6 weeks, you get two live coaching calls per week with Casey and the AdSchool team. Not pre-recorded modules. Not office hours where you hope your question gets picked. Twice a week, you're in the room — building in real time, getting direct feedback on your specific business, and solving problems the moment they come up.

Casey and his team don't lecture from slides and leave you to figure it out. They build Offer One-Sheets, ICP Dossiers, Awareness Maps, hooks, ad bodies, CTAs, and full campaigns live with real cohort members across completely different niches — so you see exactly how the frameworks adapt to any business. When you get stuck on your hook angle, your CBO structure, or your KPI diagnosis, you're not Googling for answers. You're getting it handled in the room, twice a week.

Between calls, the community keeps you moving. Post your hook drafts and get feedback. Share your Ads Manager screenshot and get a second set of eyes on your numbers. Ask a question at 10pm and get answers from members who've already solved the same problem.

This isn't a Facebook group full of beginners asking what a pixel is. Everyone in your cohort is an agency owner, coach, or consultant building the exact same system on the exact same timeline. People share wins, flag what's working, troubleshoot what isn't, and hold each other accountable.

When you see someone in your cohort post their first 50 hooks or share their first campaign launch, it's hard to sit on the sidelines. That momentum — watching other people build, ship, and launch alongside you — is the difference between a course that collects dust and a system that's actually installed in your business.

Lifetime Access to the Creative Lab™ AI System

The fastest way to turn your offer into 250+ ads.

Most people fail at ads because they start with random ideas. The Creative Lab™ AI System fixes that by giving you a suite of six Custom GPTs — each one trained on Casey's exact methodology — that walk you through every stage of the ad creation process. No prompting from scratch. No generic AI output. Each tool is built to work with your specific offer, audience, and messaging.

Here's what's inside...

Offer One-Sheet:

The starting point for everything. Answer a structured set of questions about your offer — your transformation, your mechanism, your proof, your next step — and the GPT builds a crystal-clear Offer One-Sheet that becomes the strategic foundation for every ad you create.

ICP Builder:

Feed in your Offer One-Sheet and the ICP Builder generates a complete Ideal Customer Profile Dossier — demographics, psychographics, emotional drivers, awareness levels, a StoryBrand-style brand script, and a copywriter voice matched to your audience. This is the document that makes your ads feel like they're reading your prospect's mind.

Awareness Mapper:

Takes your Offer One-Sheet and ICP Dossier and maps your messaging across all 5 Levels of Awareness. The output tells you exactly what to say to unaware, problem-aware, solution-aware, product-aware, and most-aware prospects — so you never send the wrong message to the wrong person.

Hook Factory:

Generates 50 scroll-stopping hooks — 10 per awareness level — tailored to your offer, your ICP, and your Awareness Map. Fifteen proven hook frameworks. Dozens of variations. Your blank-page problem is permanently solved.

Body Builder:

Produces your Universal Ad Body plus five awareness-level variations using the six-component framework Casey uses in every video ad he runs. Plug in your documents, get back ad scripts that roll off your tongue in under a hundred words and work with all fifty of your hooks.

CTA Creator:

Generates a primary call-to-action plus tonal variations based on your specific offer and post-click destination. Clear, firm, and built like a bridge — connecting desire to action without being pushy, soft, or clever.

Each GPT feeds the next. Your Offer One-Sheet powers the ICP Builder. Your ICP Dossier powers the Awareness Mapper. Your Awareness Map powers the Hook Factory, Body Builder, and CTA Creator. The result isn't random AI output — it's a complete, aligned ad library: 250+ variations, all consistent, all on-message, and all designed to convert.

This is the difference between dabbling in ads and running a real system. And it's yours for life — use it for every new offer, every new campaign, every new client, forever.

Lifetime Access to the Static Ad Template Library

100+ professionally designed ad templates you can customize and launch immediately.

You don't need to start from scratch or hire a designer. The Static Ad Template Library gives you over 100 professionally designed, conversion-optimized ad layouts you can drop straight into your campaigns.

Every template is pre-sized for Meta, built in Canva, and ready to customize with your own offer, branding, and messaging. Swap in your headline, add your proof point, adjust the colors, and you've got a polished static ad that looks like it came from a professional creative team — in minutes, not days.

Use them alongside your video ads to diversify your creative mix, test new angles quickly, or launch a campaign when you need assets fast. They're yours for life — use them for every offer, every client, every campaign.

BONUS: Copywriting Workshop

The two frameworks behind every great ad — and an AI tool that writes them for you.

Great video ads still need great written copy running beside them. In this bonus workshop, Casey walks through the "Two Futures" Model — a four-quadrant exercise that maps frustrations, fears, wants, and aspirations for any offer in any niche — then teaches the two most battle-tested copywriting frameworks ever created: AIDA and PAS.

You'll learn where each framework came from, when to use which one, and how to write both in under three minutes without AI. Then Casey opens the Ad Copywriter GPT — trained on twenty frameworks — which assigns the best framework to each level of awareness based on your existing documents and produces five sets of headlines and primary text, written in the voice of your ICP's assigned copywriter, ready to drop directly into Ads Manager.

No copywriting experience required. The frameworks give you the structure. The AI gives you the speed. You walk away with campaign-ready copy.

BONUS: Video Editing Workshop

Learn the EXACT method to edit hundreds of ads quickly.

This isn't theory. It's execution in real time. In the Live Editing Workshop, you'll sit alongside Casey as he takes raw creative (hooks, bodies, and CTAs) and turns them into polished, ready-to-run ads inside DaVinci Resolve.

You'll see every step, uncut...

Cutting Hooks:

How to slice out 50 scroll-stopping intros without wasting time scrubbing footage.

Building Ad Bodies:

The fastest way to assemble your mid-sections so they flow, stay engaging, and hit the right length.

Dropping in CTAs:

Adding verbal and visual CTAs that match perfectly with your campaigns and landing pages.

By the end, you won't just understand what to do — you'll have seen exactly how it's done. You'll walk away with insider workflows, editing shortcuts, and the confidence to replicate the process on your own.

The result: a complete batch of high-performing ads, built right in front of you, with nothing left hidden.

BONUS: Booked Out Blueprint Workshop

The system for turning ad traffic into a full calendar — not just leads.

Getting leads is only half the equation. This bonus workshop covers the back end — what happens after someone clicks your ad and how to make sure they actually show up, book, and buy.

Casey walks through the Booked Out Blueprint: the landing page structure, the follow-up sequence, the booking flow, and the conversion triggers that turn cold traffic into confirmed appointments. You'll see how to build a system where leads don't just fill a spreadsheet — they fill your calendar.

This is the piece most ad programs never touch. They teach you to generate traffic and leave you to figure out what to do with it. The Booked Out Blueprint closes that gap.

BONUS: Casey's 25 Unreleased Ad Frameworks

The frameworks that never made it into any course — until now.

Over the past several years, Casey has tested, refined, and cataloged ad frameworks across dozens of niches and hundreds of campaigns. 25 of those frameworks have never been published, taught, or shared in any program — until now.

These aren't theoretical templates. They're proven structures pulled directly from campaigns that produced real results for real businesses. Each framework gives you a complete ad architecture — hook angle, body structure, and CTA approach — that you can apply to your offer immediately.

Think of it as an expansion pack for the Creative Lab Method. Once you've built your core system, these 25 frameworks give you an entirely new layer of creative variety to test, iterate, and scale with. More angles. More variation. More ways to win.

What's Included in the Creative Lab™ Accelerator

Creative Lab™ System

In our flagship program, you'll build a complete library of 250+ ads while mastering the systems behind them. Each session stacks on the last — defining your customer, mapping awareness, writing hooks, bodies, and CTAs, and assembling it all into campaigns that convert. By the end, you'll leave with both the assets and the repeatable process to keep producing high-performing ads forever.

+

Implementation Workbooks

Every session inside Creative Lab comes with its own step-by-step interactive workbook. You build your Offer One-Sheet, ICP Dossier, Awareness Map, Hook Bank, ad bodies, CTAs, campaign structure, and optimization plan as you learn — not after. Each workbook doubles as a permanent reference you can come back to for every new offer and campaign.

+

6 Weeks of Group Coaching & Community Access

Two live coaching calls per week with Casey and the AdSchool team for the full 6 weeks. Get direct feedback on your business, troubleshoot problems in real time, and build alongside a cohort of agency owners, coaches, and consultants implementing the same system. Between calls, the community keeps you moving — sharing wins, posting drafts for feedback, and holding each other accountable.

+

Creative Lab™ AI System

Six Custom GPTs trained on Casey's methodology — Offer One-Sheet, ICP Builder, Awareness Mapper, Hook Factory, Body Builder, and CTA Creator. Each one feeds the next, turning your offer into a complete, aligned ad library of 250+ variations. No generic AI output — every hook, body, and CTA is built from your specific offer, audience, and awareness levels. Yours for life.

+

Static Ad Template Library

100+ professionally designed, conversion-optimized static ad templates built in Canva. Pre-sized for Meta, ready to customize with your offer and branding, and designed to launch in minutes. Use them to diversify your creative mix, test new angles fast, or get a campaign live when you need assets now. Yours for life.

+

BONUS: Copywriting Workshop

The "Two Futures" Model maps the psychology. AIDA and PAS frameworks build the copy. The Ad Copywriter GPT — trained on twenty frameworks — produces five sets of headlines and primary text in your ICP's voice, ready to drop straight into Ads Manager.

+

BONUS: Video Editing Workshop

See exactly how ads are built from raw footage to polished campaigns. Casey edits an entire batch of ads in DaVinci Resolve — cutting hooks, assembling ad bodies, and layering in CTAs step by step. Walk away with editing shortcuts, workflow hacks, and a clear blueprint.

+

BONUS: Booked-Out Blueprint™

The system for turning ad traffic into a full calendar. Covers landing page structure, follow-up sequences, booking flow, and the conversion triggers that turn cold traffic into confirmed appointments.

+

BONUS: Casey's 25 Unreleased Ad Frameworks

Twenty-five proven ad frameworks pulled from real campaigns that have never been published or taught in any program. Each one gives you a complete ad architecture — hook angle, body structure, CTA approach — ready to apply immediately.

Join the Creative Lab™ Accelerator

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Hear from members of the AdSchool™ Mastermind program about their experience working with us...

Frequently Asked Questions

When are the sessions?

All training sessions are pre-recorded, so you can work through the curriculum at your own pace, on your own schedule. Live group coaching calls with Casey and the AdSchool team happen twice a week — Tuesdays and Thursdays at 10:30am EST — for the full 6 weeks. Coaching calls are recorded if you can't make one.

What if I don't have enough time?

The program is self-paced — you work through the sessions on your own schedule, not someone else's. Each session is designed to produce a tangible asset you'll use immediately, so you're building as you learn, not adding homework on top of your client work. Coaching calls are twice a week if you want live support, and they're recorded if you can't make them.

What if I'm not a creative person?

You don't need to be. The Creative Lab Method is a system, not an art project. The Hook Factory gives you 500 proven hooks. The Universal Ad Body Framework gives you the structure. The AI tools generate variations in seconds. You're assembling from proven components — not staring at a blank page hoping inspiration strikes.

Will this work in my industry?

The Creative Lab Method is niche-agnostic by design. The 5 Levels of Awareness apply to every buyer in every market. We've had members succeed across dental marketing, real estate, coaching, consulting, SaaS, e-commerce, health and wellness, education, and more. Casey builds Offer One-Sheets live with members across completely different industries in the first session — that's how adaptable the system is.

Do I need a team to pull this off?

No. The system is built for solo operators and small teams. The AI tools, templates, and production workflows are designed to give one person the output of an entire creative department. If you do have a team, the system scales with you — hand them the frameworks and let them run.

I've tried Facebook & Instagram ads before, but they flopped. How is this different?

Most ad programs teach you how to push buttons in Ads Manager. The Creative Lab Accelerator teaches you how to create the ads themselves — the creative that actually determines whether Meta's algorithm can find buyers for you. The difference is the system: Buyer Blueprint for strategy, Perfect Ad Framework for production, Profit Machine for optimization. You're not learning tricks. You're installing an engine.

Why not just hire an agency to do this for me?

Agencies charge $3,000–$10,000+ per month and you own nothing when you leave. Creative Lab gives you the system, the frameworks, the templates, and the AI tools — permanently. You'll produce better creative than most agencies because you understand your offer and your audience better than any outside team ever will. And if you do hire help later, you'll know exactly how to brief them and evaluate their work.

What if I can't afford it right now?

Payment plans are available through Klarna. But consider what you're already spending on ads that don't convert, on tools you don't use, on courses that sit unfinished. The Creative Lab pays for itself when your first campaign performs — and members have seen cost-per-lead drops of 70%+ using the exact system you'll build inside the program.

What results can I realistically expect?

Results vary by niche, offer, budget, and implementation speed. What we can tell you is that members who complete the program leave with 50+ ads built and launched, a complete creative system they own forever, and a diagnostic framework for optimizing every campaign going forward. Many members see meaningful improvement in their ad performance within the first few weeks of launching.

What if I'm not tech savvy?

If you can use Facebook, Canva, and follow a screen share, you can do this. Casey walks through everything over-the-shoulder — Ads Manager setup, DaVinci Resolve editing, AI tool configuration, Notion workspace setup. You're never left to figure it out alone.

Do I need fancy equipment?

No. A smartphone with a decent camera and natural lighting is enough to start. Casey shows you how to film 50 hooks in one take with one camera angle. The system is built for speed and simplicity, not production budgets.

Which platforms does this work for?

The Creative Lab Method is built for Meta (Facebook and Instagram) advertising. The creative principles — hooks, bodies, CTAs, awareness-level messaging — transfer to any platform, but the campaign architecture and optimization training is Meta-specific.

What kind of support do I get?

Self-paced training sessions you can work through on your own schedule, plus two live coaching calls per week with Casey and the AdSchool team (Tuesdays and Thursdays at 10:30am EST) for the full 6 weeks. Community access for questions, feedback, and accountability between calls. AI-powered tools that generate hooks, bodies, CTAs, and copy on demand. Plus the full template library and workbooks.

What if I join and it's not for me?

We want you to succeed, and we stand behind the program. If you show up, do the work, and don't see the value — reach out. We'll work with you.

Is this just another "theory course?"

No. You'll leave with 50+ ads created and launched, a complete Offer One-Sheet, an ICP Dossier, an Awareness Map, a Hook Bank, ad body scripts, CTAs, a fully built campaign in Ads Manager, and a diagnostic framework for optimization. The curriculum is built around doing, not watching.

Join the Creative Lab™ Accelerator

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The results of AdSchool, Casey Richardson, and featured clients are not typical and are not a guarantee of your success. We cannot guarantee that you will make money or that you will be successful if you employ their business strategies, specifically or generally. Consequently, your results may significantly vary from theirs. The information contained within this website is the property of AdSchool. Any use of the images, content, or ideas expressed herein without the express written consent of AdSchool is strictly prohibited.